I'm Aaron. Who's Phil? Phil is a way of working based on the Ancient Greek concept of Brotherly Love (PHILADELPHIA). I believe the best work happens when we love 4 things in the right order: your customer, my client (that's you), the team (that's us) and finally, the work. I love the work, I just love people more and that leads to better work. I ALSO LOVE PHILLY CHEESESTEAKS.
I specialize in 3 types of design projects that often overlap.
(01) Brand Identity
(02) Digital Experience
(03) Physical Experience
Design is more than a career to me. It is how I approach life.
I've been a graphic designer, photo shoot planner, video script writer, creative director, UX designer and large scale environmental designer, but my favorite thing to design is the life I enjoy with my kids.
Six years ago my life was upended by an unexpected divorce. Almost over night it seems I became a full time solo parent. While much has changed for the positive since those dark early years, applying design thinking strategies to parenting was how I survived and even learned to thrive. And it's why today I have such deep relationships with my kids that being a dad is the greatest source of joy in my life.
When I'm not designing life with them or designing identities and experiences for brands, I'm designing baseball experiences for local youth baseball players and their families where I am affectionately known as Coach Drip. I've learned more about leadership at home and on the ball field than I ever have in an office.
If you have work to talk about or would simply enjoy a chat over cheesesteaks about parenting and baseball, let's connect!
