Philosophy
Eight years ago, with a background in brand marketing graphic design, I found myself in an experience design role feeling like an imposter….until I realized that the passion I had long held for building brands, not just designing branding, was more fully empowered by this new UX adventure. Today, I no longer believe brands are built by branding alone, because I believe that brands only really exist in the hearts of customers. That emotional allegiance comes from positive and memorable experiences over time. Branding is simply the system of symbols customers attach that meaning to.
Identities set expectations. Experiences validate them. Customers love brands when the expectations they set are exceeded consistently over time.
Eight years ago, with a background in brand marketing graphic design, I found myself in an experience design role feeling like an imposter….until I realized that the passion I had long held for building brands, not just designing branding, was more fully empowered by this new UX adventure. Today, I no longer believe brands are built by branding alone, because I believe that brands only really exist in the hearts of customers. That emotional allegiance comes from positive and memorable experiences over time. Branding is simply the system of symbols customers attach that meaning to.
Identities set expectations. Experiences validate them. Customers love brands when the expectations they set are exceeded consistently over time.
If you have an inauthentic or uninteresting identity, I can help.
If you have an experience that doesn't connect your customers with your brand, I can help.
If you have an inauthentic or uninteresting identity, I can help.
If you have an experience that doesn't connect your customers with your brand, I can help.
Process
WHAT IS
Let's examine your current reality. Who is your customer? What is their problem? What job do they need you to do for them? What do they believe about you? What do you want them to believe? What makes them expect and experience joy?
This is the research phase.
WHAT IF
Let's explore the possibilities. What would we try if we knew we couldn't fail? What can we do better that we've seen elsewhere? What might we do that we've never seen before?
This is the concept phase.
WHAT WOWS
Let's experiment with our ideas. What do customers do with this? How do they feel about it? How are our metrics impacted? Will it work the way we hope?
This is the prototype phase.
WHAT WORKS
Let's execute our validated concepts. How do we support an effective launch? What does the developer or production vendor need from us? How can we insure quality output?
This is the launch phase.
This flexible design thinking process can be applied to any kind of customer problem or business opportunity in any industry.
WHAT IS
Let's examine your current reality. Who is your customer? What is their problem? What job do they need you to do for them? What do they believe about you? What do you want them to believe? What makes them expect and experience joy?
This is the research phase.
WHAT IF
Let's explore the possibilities. What would we try if we knew we couldn't fail? What can we do better that we've seen elsewhere? What might we do that we've never seen before?
This is the concept phase.
WHAT WOWS
Let's experiment with our ideas. What do customers do with this? How do they feel about it? How are our metrics impacted? Will it work the way we hope?
This is the prototype phase.
WHAT WORKS
Let's execute our validated concepts. How do we support an effective launch? What does the developer or production vendor need from us? How can we insure quality output?
This is the launch phase.
This flexible design thinking process can be applied to any kind of customer problem or business opportunity in any industry.
